Know Thy Audience - Part 1

March 26, 2007 — Posted by Jim Trott

Listen to the podcast Know Thy Audience

Dwight Eisenhower said, “Planning is everything, the plan is nothing.” One of the critical success factors for introducing Lean-Agile software development into an organization is to be prepared. To understand who you are going to be working with: their motivations, experiences in development, world view, and their focus in development efforts. Who makes decisions and how are they made? The thought work you put into your planning now will help you create a plan that both helps you focus on the important things first and gives you a flexible framework for the future. The more you engage with the organization, the more you should expect to adjust your coaching plan: it will never be correct the first time out. Adjustment is completely acceptable in Lean-Agile. What is not acceptable is going in unprepared. Lean-Agile is not chaotic. It requires discipline and a framework to build on.

I will be doing a couple of shows with Alan Chedalawada, the Chief Operating Officer and manager of the coaching practice at Net Objectives. He is a gifted coach who connects with senior management as good as anyone I have seen. He knows how to get things moving.

Early in his preparation to talk with a client, Alan spends a fair amount of time trying to understand who he will be talking to, what is driving them when it comes to software development. He classifies them as Entrepreneurial, Structured, or Highly Defined and that helps him decide what he will emphasize first. Of course, this is a tentative classification until he knows more. In this show, Alan discusses his classification approach.

On a personal note, I can hardly believe it has been 2 months since I have done a podcast. It has been a crazy few months for me at Net Objectives. I have been on a couple of client coaching visits, worked with the Information School at the University of Washington (http://ischool.uw.edu/), and helped to develop our new web site, which is based on the Drupal content management system (http://www.drupal.org/).

Drupal is a great tool and should serve as a good foundation for going forward. We had the good fortune to work with Scott McDaniel of Decisive Communications to help us with the new site. He is a WordPress expert who learned Drupal very well.

If you haven’t had a chance to see our new site, take a look: www.netobjectives.com. We have put up a lot of new resources for registered users and customers. Hopefully, you will find it helpful.

All of that and writing two books and learning to be a manager. Well, I am glad for my online virtual Kanban Boards to help me manage my work in an agile way and for patience of my friends, family, and listeners. I hope to be on a more regular production track now.

Enjoy the show!

Talk to us

I want this to be very useful to you and want to dive into the issues you care most about. So, I would appreciate it if you would drop me a note to jim.trott@netobjectives.com with the topics you want us to cover. This blog and podcast series is really about how we can provide value to you.

Recommendations - Training by Net Objectives

Recommendations - Technical

Music used in this podcast:

For more information, contact info@netobjectives.com or visit us at https://www.netobjectives.com

Blog Type: 
Podcast
Subscribe to our blog Net Objectives Thoughts Blog

Share this:

About the author | Jim Trott

Jim Trott is a senior consultant for Net Objectives. He has used object-oriented and pattern-based analysis techniques throughout his 20 year career in knowledge management and knowledge engineering. He is the co-author of Design Patterns Explained: A New Perspective on Object-Oriented Design, Lean-Agile Software Development: Achieving Enterprise Agility, and the Lean-Agile Pocket Guide for Scrum Teams.



        

Blog Authors

Al Shalloway
Business, Operations, Process, Sales, Agile Design and Patterns, Personal Development, Agile, Lean, SAFe, Kanban, Kanban Method, Scrum, Scrumban, XP
Cory Foy
Change Management, Innovation Games, Team Agility, Transitioning to Agile
Guy Beaver
Business and Strategy Development, Executive Management, Management, Operations, DevOps, Planning/Estimation, Change Management, Lean Implementation, Transitioning to Agile, Lean-Agile, Lean, SAFe, Kanban, Scrum
Israel Gat
Business and Strategy Development, DevOps, Lean Implementation, Agile, Lean, Kanban, Scrum
Jim Trott
Business and Strategy Development, Analysis and Design Methods, Change Management, Knowledge Management, Lean Implementation, Team Agility, Transitioning to Agile, Workflow, Technical Writing, Certifications, Coaching, Mentoring, Online Training, Professional Development, Agile, Lean-Agile, SAFe, Kanban
Ken Pugh
Agile Design and Patterns, Software Design, Design Patterns, C++, C#, Java, Technical Writing, TDD, ATDD, Certifications, Coaching, Mentoring, Professional Development, Agile, Lean-Agile, Lean, SAFe, Kanban, Kanban Method, Scrum, Scrumban, XP
Marc Danziger
Business and Strategy Development, Change Management, Team Agility, Online Communities, Promotional Initiatives, Sales and Marketing Collateral
Max Guernsey
Analysis and Design Methods, Planning/Estimation, Database Agility, Design Patterns, TDD, TDD Databases, ATDD, Lean-Agile, Scrum
Scott Bain
Analysis and Design Methods, Agile Design and Patterns, Software Design, Design Patterns, Technical Writing, TDD, Coaching, Mentoring, Online Training, Professional Development, Agile
Steve Thomas
Business and Strategy Development, Change Management, Lean Implementation, Team Agility, Transitioning to Agile
Tom Grant
Business and Strategy Development, Executive Management, Management, DevOps, Analyst, Analysis and Design Methods, Planning/Estimation, Innovation Games, Lean Implementation, Agile, Lean-Agile, Lean, Kanban