The Net Objectives Scrum Master Coaching Academy

Scheduled Public Course Offerings

Date Location Instructor
Apr. 30, 2018 Event page Al Shalloway

Course Tabs

Course Overview

Introducing the Academy

The Scrum Master Coaching Academy is founded on the premise that FTEs within a company can be trained to be better coaches than external team-level coaches in a few months. For the price of one external coach for 3 months you can get 3 internal coaches. The reason for this is that your people already know your your subject matter, your culture and how you all work together. While not anyone can go through the academy and become adept at being an Agile coach, those with a medium amount of experience can.

The curriculum is designed to provide the equivalent of a 3-day course over 13 weeks. The reasons for this are:

  1. learning takes place best over time,
  2. this enables coaches to learn by working with their teams,
  3. the time of the coach is not lost during the training,
  4. no travel time/cost is required.

This also allows for the coaches to build their own coaching materials from templates that we provide.

Coaching Academy assists team-level coaches to become great coaches and to facilitate the Lean-Agile approach the team should be using. Students will focus on:

  • Improving their coaching skills
  • Identifying specific behaviors and agreements that will benefit their teams
  • Creating a clear understanding of these behaviors and agreements
  • Continuously improving the effectiveness of the team they are coaching
  • Learning how to help their teams work in a more effective way with other teams

Coaching Academy: Team is based on systems thinking and works both on how coaches can improve the system within which their people are in and how to coach teams. The Coaching Academy encompasses both Scrum and Kanban and is designed around Team Agility. Net Objectives believes that coaches should assist the people they are coaching to create new opportunities and better ways of working. The coach metaphor is used for someone guiding teams because, like a coach, they need to be proactive and encourage the people they are working with to make their own decisions.

Being a great coach requires an understanding of how to coach, of how to solve problems, and of the domain in which you are coaching. The curriculum of the Coaching Academy incorporates all three of these facets of great coaching. However, the academy is not just about being a coach. Systems thinking tells us most of the errors made are due to the ecosystem people make. This ecosystem is not just how the team members work with each other but how they interact with the rest of the company. Coaching Academy: Team includes how coaches can identify and define the specific practices their team members should be using. Effective coaching involves a combination of coaching techniques and helping create a well-defined workflow their teams can effectively use.

Coaching Academy: Team goes well beyond teaching you how to be a coach. It includes understanding how to design a tailored Lean-Agile workflow and agreements for your team as well as how teach key mindsets that greatly improve team effectiveness.

Our Promise We promise you that we will be responsive to questions and that you will get value commensurate with the effort you put into this program. Contact any of us directly with feedback or concerns. Send an email to


Sections and lessons are self-paced so there are no lessons to miss.
Each section is ‘dripped’ once a week. That is, at the start you will have one section to do, then a week later you will have another section. It is not imperative that you keep on schedule but it is advised that you do so. This enables you to share your learnings and to coach others (which will be helpful to both of you).

Students should expect to spend two or three hours a week on each section.

If you get behind, don't worry. Just do the best you can.

Documents To Be Built Throughout Course

The Coaching Academy is not just about creating better coaches, it is also intended to create an onboarding and leveling up approach. Coaches will be creating documents to describe the approach they create throughout the course. These documents will consist of:

  1. Practices to be used
  2. Roles and their descriptions
  3. Reports to be used
  4. Agreements to be made

The templates for these documents will be introduced at the appropriate session and then updated throughout the course. At the end of the course these documents will be reviewed to ensure completeness.

These templates cover:

  1. The team agility scorecard
  2. Objective Based ThinkingW
  3. The workflow to use to identify and decompose Minimum Business Increments
  4. Definitions of Ready and Definition of Done
  5. What do you need to have in a good Scrum/Kanban board
  6. What agreements are we making with other teams and management and how do we define them within the guardrails system at the team level?
  7. How does our workflow vary from other teams’ workflow and why?
  8. What other teams do I often have dependencies on to build my software?
  9. What other teams typically depend upon us to build their software?
  10. What other parts of the organization are needed in order to realize business value?
  11. What multi-team challenges do we have?
  12. What approaches should I consider to solve them?
  13. What type of retrospection do we want to use for our team?
  14. How can new people best learn our workflow?
  15. What else must people know to be on our team?
  16. How do we agree to new practices?
  17. Understanding the Science of Coaching
  18. The coaches checklist for when there’s a challenge


Any Certifications/PDUs


Maximum Number in Class

1 000 (Approximate. Depends upon make up and experience level of team.)